Introducing hook it — save everything that matters
We built hook it because we kept losing content we loved. Here's why, and what we made.
The problem with saving things online
Every week, you discover something great. A recipe. A travel spot. A product. A creator you want to follow properly. You save it somewhere — a DM to yourself, a screenshot, a browser bookmark — and then it disappears forever.
This is not a you problem. This is an infrastructure problem. The internet is not built for saving and finding things you discover casually, on mobile, in other apps.
That's why we built hook it.
What hook it does
hook it is a one-tap save app. You share a link from Instagram, TikTok, YouTube, or anywhere else, and it lands in your personal library — fully labelled, with a thumbnail, AI-extracted title, and creator name.
No typing. No copy-paste. No switching apps.
Your library is searchable, sortable, and organised into Collections. We have a map view for location-based content. We have tags. We have offline access.
How AI makes it different
The key feature is AI extraction. When you save a link, our AI reads the page and automatically pulls out the title, description, and metadata. This is what makes hook it feel like magic compared to anything you've tried before.
You save a Reel. Your library shows the Reel title, the creator, and a preview. Without you doing anything.
What's next
We're just getting started. We're working on a browser extension, a Pro tier with unlimited saves, collaborative Collections, and a lot more.
If you're using hook it — thank you. Tell us what you think.